PPC

PPC, or pay-per-click, is an online advertising model in which advertisers pay a fee each time their ad is clicked. It is commonly used in search engine advertising, where advertisers bid on keywords relevant to their target audience, and their ads are displayed alongside search results when users search for those keywords. PPC ads can also appear on various other platforms, such as social media networks, websites, and mobile apps, where advertisers pay for clicks on their ads to drive traffic to their websites, generate leads, or make sales.