User generated content

User-generated content (UGC) refers to any form of content, such as text, images, videos, reviews, or testimonials, that is created and shared by users or consumers of a brand, product, or service, rather than by the brand or its representatives. UGC is often shared on social media platforms, online forums, review websites, and other digital channels, and can be a powerful tool for brands to engage with their audience, build community, and amplify their marketing efforts.