Social media marketing

Social media marketing is a digital marketing strategy that involves using social media platforms to promote products, services, or brands and engage with audiences. It involves creating and sharing content on social media networks such as Facebook, Instagram, Twitter, LinkedIn, and Pinterest to reach and connect with target audiences, build brand awareness, drive website traffic, and generate leads or sales. Social media marketing encompasses various tactics, including organic posting, paid advertising, influencer partnerships, and community management, all aimed at achieving specific business objectives and fostering meaningful interactions with followers and customers.