Search Engine Optimization

Search Engine Optimization (SEO) is the process of optimizing a website to improve its visibility and ranking in organic (non-paid) search engine results. SEO involves various strategies and techniques aimed at increasing the relevance and authority of a website in the eyes of search engines like Google, Bing, and Yahoo. These strategies include keyword research, on-page optimization, technical optimization, link building, and content creation. By implementing effective SEO practices, website owners can attract more organic traffic, enhance user experience, and ultimately drive higher levels of engagement and conversions.