Search engine marketing

Search Engine Marketing (SEM) is a digital marketing strategy focused on increasing a website’s visibility in search engine results pages (SERPs) through paid advertising. SEM primarily involves pay-per-click (PPC) campaigns, where advertisers bid on keywords relevant to their target audience. When users search for these keywords, the advertiser’s ads are displayed prominently in the sponsored sections of the search engine results. SEM allows advertisers to reach potential customers at the precise moment they are actively searching for products or services, making it a highly targeted and cost-effective advertising method.