Predictive Analytics

Predictive analytics is the practice of using data, statistical algorithms, and machine learning techniques to identify patterns and predict future outcomes or behaviors. By analyzing historical data and applying predictive models, businesses can gain valuable insights into trends, risks, and opportunities, allowing them to make informed decisions and optimize strategies. Predictive analytics can be applied across various business functions, including sales forecasting, customer segmentation, risk management, marketing campaign optimization, and supply chain planning.