Indirect Sales

Indirect Sales refers to the distribution of products or services through intermediaries or third-party channels, rather than selling directly to end customers. In an indirect sales model, manufacturers or service providers utilize resellers, distributors, wholesalers, retailers, agents, or other partners to reach target markets and customers. Indirect sales channels can offer advantages such as extended market reach, access to specialized expertise, reduced selling costs, and increased flexibility. Common examples of indirect sales channels include retail stores, online marketplaces, value-added resellers (VARs), and affiliate networks.