Google ads

Google Ads, formerly known as Google AdWords, is an online advertising platform developed by Google that allows advertisers to display ads on Google’s search engine results pages (SERPs), websites within the Google Display Network, and other Google properties. It operates on a pay-per-click (PPC) model, where advertisers bid on keywords relevant to their target audience, and pay for clicks on their ads. Google Ads offers various ad formats, including text ads, display ads, video ads, shopping ads, and app promotion ads, allowing advertisers to reach potential customers across different devices and channels.