Customer Journey Map

A Customer Journey Map is a visual representation of the customer’s interactions, experiences, and emotions across all touchpoints and stages of their relationship with a company or brand. It illustrates the customer’s path from initial awareness and consideration to purchase, post-purchase support, and advocacy, highlighting key moments of truth, pain points, and opportunities for improvement. Customer Journey Maps help businesses understand the customer’s perspective, identify areas for enhancement, and design strategies to deliver seamless and memorable experiences.