CPC

CPC, or cost-per-click, is a pricing model used in online advertising, where advertisers pay a fee each time a user clicks on their ad. It is a common payment structure for pay-per-click (PPC) advertising campaigns, where advertisers bid on keywords or placements, and their ads are displayed to users based on their search queries or browsing behavior. The cost of each click can vary depending on factors such as competition, ad relevance, and targeting options, with advertisers typically setting maximum bids or budgets to control their spending.