Touchpoint

A Touchpoint refers to any interaction or point of contact between a customer and a business across various channels and stages of the customer journey. Touchpoints can occur through physical, digital, or human interactions and encompass a wide range of communication channels, such as websites, mobile apps, social media, email, phone calls, in-store visits, and live chat. Each touchpoint presents an opportunity for the business to engage with the customer, deliver value, address needs, and influence perceptions. Effective management of touchpoints is essential for creating positive customer experiences, building brand loyalty, and driving business growth.