Marketing

Marketing is the process of creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. It involves understanding customer needs and wants, developing products or services to meet those needs, and promoting them effectively to target audiences. Marketing encompasses a wide range of activities and strategies, including market research, product development, pricing, distribution, branding, advertising, public relations, and sales. The goal of marketing is to attract, acquire, retain, and grow a customer base, ultimately driving business growth and profitability.