Customer Lifetime Value

Customer Lifetime Value (CLV) is a metric that represents the total revenue a company expects to earn from a customer throughout their entire relationship with the business. It takes into account the value of all future purchases, as well as any additional revenue generated from referrals, cross-selling, and upselling opportunities. CLV is an important measure for businesses to understand the long-term value of their customer base and inform strategic decisions related to acquisition, retention, and customer relationship management.