Customer Turnover

Customer Turnover, also known as customer churn or customer attrition, refers to the rate at which customers stop doing business with a company over a certain period of time. It is typically expressed as a percentage and represents the proportion of customers who have ended their relationship with the company, either by canceling subscriptions, discontinuing services, or ceasing to make purchases. Customer turnover is an important metric for businesses to monitor, as high turnover rates can indicate dissatisfaction among customers, leading to revenue loss and decreased profitability.